POINT OF DIFFERENCE VS OTHER MARKETING RESEARCH AND CONSULTING RESOURCES
Bob Pietrzak, a former line marketing executive, founded Branding Insights in 1998
Spent 16 years in consumer packaged goods companies: Gillette, Borden Foods and Miles Laboratories, responsible for brand management, research, new product development and marketing
Has lived, worked and succeeded in two different worlds: "client company line management" and "research provider"
The integration of line management and decision making experience, with “hands on” research experience in designing, fielding, and interpreting research results
Provides a unique added dimension to the development and use of research, effective in discovering new business opportunities and customer connections
Recognizing and providing quantitative validation and information when necessary to minimize risk and support major business and investment decisions